Element Bars
There might be a growing backlash to the grab n’ go food culture we’ve become accustomed to in this country, but there’s no escaping the need for a quick, nutritional snack to keep us going during our busy days. Many of us opt for one of the hundreds of energy bars on the shelves, and hope it’s the right one for what we’re trying to achieve. What if we could customize our own bar to meet our specific personal needs?
Element Bars do just that! This new concept in protein and energy bars lets you design your own customized bar from scratch on a ridiculously easy online space. You start by selecting the consistency of the bar (chewy, oaty, crispy or datey); then you can add fruits, nuts, and sweets (from guilty pleasures like M&M’s and chocolate chips to healthy sweeteners like brown rice syrup and agave syrup). Finally, you can add any or all of the boosts: whey or soy protein, immunity boosters, omega-3 and fiber.
All the ingredients used are natural, with no artificial sweeteners. Most items offer an organic version as well. As you build your bar, the nutritional information panel is constantly updated helping you tweak your selections for the exact values you want. This was our favorite aspect of the bar building process, as we tend to obsessively study the nutritional panel of every product we purchase, and here we get the chance to control our own!
Your can further customize your bar by naming it (no unique designs for packaging yet, though we’re hoping that option will be offered soon!) and voila! The bars ship in packs of twelve for $36, plus shipping.
A little pricey for energy bars, but not that much more expensive than store-bought ones. Plus, these are custom-designed and baked especially for you, or someone special. We made our own Trendtrekking cherry cashew protein bars and we found them yummy, though not as crisp and crunchy as we would have preferred.
Social currency: Customization and on-the-go convenience - score! This could be the future for most everyday food items. We’re excited to watch it happen.
Tags: Food
This article was posted by Stephan Paschalides on Thursday, October 16th, 2008 at 12:49 pm and is filed under Food & Drink. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
