What Is TrendTrekking?

TrendTrekking is an out-of-the-box approach to innovation designed for brand
teams and communications agencies. Each TrendTrek is a highly curated exploration of successful retail concepts, experiential marketing and consumer-created endeavors. The goal is for your team to gather information, draw inspiration and develop relevant insights that will translate into actionable brand solutions.

What Does a TrendTrek Involve?

A TrendTrek will get you and your team out of the office and onto the pulsing streets
of New York City, or another global metropolis, for a hands-on, interactive and immersive experience. Throughout the carefully designed trek, you’ll discover new product innovation and inspiring brand communications while exploring successful concepts in retail, brand and consumer spaces. For added inspiration, we’ll be discussing leading-edge concepts with creative professionals and experts at each stop, and you’ll be immersed in relevant sensory experiences throughout the day.

Who Is TrendTrekking For?

Each TrendTrek is a highly-customized tool designed for brand, marketing
or innovation teams looking for brand development or re-positioning; experiential communications development; product development or innovation; market deep-dive or just plain inspiration.

Who Is Behind TrendTrekking?

TrendTrekking is the brainchild of Now Plus One, a New York City-based collaborative agency, led by Creative Director Stephan Paschalides. Now Plus One specializes in creative research and innovation, and has developed TrendTreks and other projects for clients such as Pepsi, Kellogg's, Clorox, Target, Betty Crocker, Centrum, Yogi Tea, as well as several communications and design agencies. To find out more about Now Plus One, check out the agency site here.

What Would A TrendTrek Look Like For My Brand?

We’d love to discuss how we can customize a TrendTrek to fit your specific needs. Please take a look at the examples of our past treks featured on this site to get
a feel for our process and understand how a TrendTrek can help your brand.

Then, drop us a line and let’s talk!